If you’ve ever set foot on a snowboard, chances are you’ve heard of Burton Snowboards. This iconic brand has been synonymous with snowboarding since its inception in 1977. With a reputation for innovation, style, and performance, Burton isn’t just a brand—it’s a lifestyle. So, what makes Burton Snowboards so legendary? Let’s dive in and find out.
The Legacy of Burton: A Brand Built on Passion
It all started with Jake Burton Carpenter, a man who saw the potential for snowboarding to be more than just a backyard hobby. Fast forward to today, and Burton has become a global leader in snowboarding gear, apparel, and accessories. From pioneering snowboard designs to sponsoring world-class athletes, Burton has been at the forefront of shaping snowboarding culture.
Fun fact: Did you know Burton created the first snowboard prototypes in Jake’s barn? Talk about humble beginnings!
Best-Selling Burton Snowboards
Let’s talk gear. Burton’s snowboards are some of the best in the industry, known for their durability, performance, and cutting-edge design. Here are a few best-sellers that riders can’t stop raving about:
Custom Flying V
The Custom Flying V is a favorite among snowboarders of all skill levels. Combining the best of camber and rocker profiles, this board offers a playful yet responsive ride. Whether you’re carving groomed runs or hitting powder stashes, the Custom Flying V has got you covered.
Real-world scenario: Imagine cruising down a fresh powder trail, your board gliding effortlessly while you feel completely in control. That’s the magic of the Custom Flying V.
Process Snowboard
Perfect for freestyle enthusiasts, the Process Snowboard is lightweight, flexible, and built for park laps. With its twin shape and advanced core design, it’s ideal for stomping tricks and dialing in your style.
Practical tip: Pair this board with Burton’s Cartel bindings for the ultimate park setup.
Family Tree Hometown Hero
For the backcountry adventurer, the Family Tree Hometown Hero delivers unmatched performance in deep snow. Its directional shape and floaty design make it perfect for exploring untouched terrain.
Fun fact: The Family Tree line is all about sustainability, using eco-friendly materials to reduce its environmental impact.
Burton Gear Beyond Snowboards
While Burton is famous for its snowboards, their product lineup extends far beyond that. Here are a few must-haves:
Step On Bindings
Say goodbye to fiddling with straps on freezing chairlifts. Burton’s Step On Bindings revolutionize convenience, allowing you to click in and ride in seconds. They’re compatible with several Burton boot models, making them a game-changer for efficiency on the mountain.
AK Outerwear
Burton’s AK Outerwear line is engineered for extreme conditions. Think waterproof, breathable, and durable—all while looking sleek. Whether you’re facing a blizzard or bluebird skies, AK Outerwear keeps you comfortable.
Practical tip: Layer the AK Helium Hooded Stretch Jacket under your shell for added warmth without bulk.
Burton Backpacks
From slope-ready packs with hydration systems to urban backpacks for everyday use, Burton’s bag collection combines functionality with style. The Day Hiker Backpack is a top pick for those who like to venture off the beaten path.
Real-Life Scenarios: Burton in Action
Still wondering how Burton fits into your snowboarding lifestyle? Here are some real-world examples:
- The Weekend Warrior: You work a 9-to-5 but live for weekend trips to the mountains. Burton’s Custom Flying V and Step On Bindings save you time and enhance your riding experience.
- The Powder Hound: You chase fresh powder and need gear that can handle variable terrain. The Family Tree Hometown Hero paired with AK Outerwear is your ultimate combo.
- The Park Rat: Your happy place is the terrain park, hitting rails and perfecting your spins. The Process Snowboard is your best friend.
Which one are you? Or maybe you’re a mix of all three!
Sustainability: Burton’s Commitment to the Planet
Burton isn’t just about shredding—it’s also about sustainability. The brand has made significant strides in reducing its environmental footprint, from using recycled materials to sourcing sustainably grown wood for their snowboards.
Did you know? Burton has been a certified B Corporation since 2019, meeting high standards for social and environmental performance.
Tips for Choosing Your Perfect Burton Gear
Not sure where to start? Here are some quick tips:
- Skill Level Matters: Beginners might prefer boards with a rocker profile for easier turns, while advanced riders often go for camber profiles for precision.
- Terrain Type: If you’re a powder chaser, opt for a directional board like the Family Tree series. Freestyle riders should look at twin-shaped boards.
- Try Before You Buy: Many resorts offer Burton demos, so you can test gear before committing.
What’s your biggest priority in snowboard gear? Durability? Style? Drop a comment below!
The Burton Community: More Than a Brand
One of the coolest things about Burton is its community vibe. From hosting snowboarding events to supporting local mountain initiatives, Burton brings people together. Their annual US Open Snowboarding Championships is a must-watch event that showcases the best riders in the world.
Fun fact: Burton’s Chill Foundation introduces underserved youth to snowboarding, helping them build confidence and life skills through the sport.
Ready to Ride with Burton?
Whether you’re a seasoned pro or a beginner hitting the slopes for the first time, Burton has everything you need to make your snowboarding experience unforgettable. From their iconic boards to innovative outerwear and accessories, this brand is built for riders by riders.
Here’s a challenge: Check out Burton’s website and create your dream setup. What’s on your wishlist? Share it in the comments below, and let’s compare notes!
Already a Burton fan? Tell us your favorite gear and how it’s made a difference in your snowboarding adventures. Let’s keep the stoke alive, one run at a time.
