In a world that feels louder and faster by the minute, Real Relaxed is cutting through the noise in the coolest way possible — by telling everyone to slow down. Not in a lazy, forget-your-ambitions way, but in a purposeful, soul-fueled, own-your-calm kind of way. This isn’t just a clothing brand. Real Relaxed is a lifestyle movement — grounded in mental health awareness, stitched with intentionality, and wrapped in the kind of designs that get you stopped in the street.
Born in Chicago but made for anyone who’s seeking balance over burnout, Real Relaxed has built something that feels rare in the fashion world: authenticity. Whether you’re scrolling through their feel-good drop names, throwing on one of their limited-run sweats, or discovering their newest “Destinations” collection, one thing becomes obvious fast — these aren’t just clothes. They’re reminders that your calm is worth claiming.
Own Your Calm: A Brand Born From Stillness and Strength
Founded in 2022, Real Relaxed didn’t just show up to sell hoodies. It arrived with a message — that relaxation is resistance in a world addicted to hustle culture. The timing? Impeccable. Post-2020, people were reevaluating everything: their pace, their priorities, their closet contents. Real Relaxed brought together fresh design with grounding principles, speaking directly to those navigating anxiety, burnout, and the never-ending grind.
From the start, their mantra was clear — “Own Your Calm.” Not perform it. Not fake it. But truly own it. Whether you’re exploring a new city, chasing dreams, or just catching your breath, Real Relaxed pieces go with you — reminding you, softly but clearly, that peace is power.
New Drop: DESTINATIONS — Chicago in the Spotlight
There’s merch, and then there’s memory. With the launch of their new Destinations by Real Relaxed series, the brand blurs the line between apparel and storytelling. First stop? The birthplace — Chicago.
The limited-release Destinations Chicago Collection is bold and nostalgic all in one:
- The Creme Crewneck (only 50 made — talk about exclusive)
- Chicago Hoodie in Black — clean, understated, iconic
- Matching Chicago sweats that feel like a day off
- And the Chicago Hat in creamy neutral with navy accent — aka the perfect warm-weather flex
This collection isn’t about just repping a city. It’s about connecting to the roots of balance. To seasons of struggle and softness. The city where it all started. The energy that sparked it all. The vibes? Grounded, clear, confident.
And with more destinations hinted to launch soon, the series is shaping up to be must-watch, must-cop, and definitely not mass-produced.
Not Just Clothes. A Movement.
At its heart, Real Relaxed is about people. It’s about you, your brain, your body, and your need for rest that doesn’t feel lazy. That’s why 5% of every purchase goes directly to The Real Relaxed Foundation, funding mental health support and researchthat creates real impact.
This isn’t charity slapped on for good PR. Advocacy is in the brand’s DNA. Its collections speak the language of self-care done right — not commodified, but community-driven. Wearing Real Relaxed means you’re wearing values. And that hits different.
You’ll find core pieces intentionally minimal, inviting wearers to bring their story to each fit. Nothing overly branded. Nothing screaming for attention. Just well-made, feel-good essentials wrapped in soft tones and solid stitching.
Vault Sale: Thoughtful Design, Now on Sale (But Make It Limited)
You know what’s cool? When a brand can serve both hype and humanity. Real Relaxed’s Vault Sale does exactly that — giving loyal fans (and new ones) a chance to snag past favorites at a price point that feels like a hug.
Highlights include:
- 004 Rocky Mountain Hoodies in Cream or Black
- Lightweight Athletics tees and shorts — perfect for movement or lounging
- Every color of the Signature Tee, from Mocha to Light Blue, all down to $18
Like everything they do, the Vault doesn’t feel like an overstock clear-out. It feels deliberate. Select items, small quantities, and the same soft consistency that made them bestsellers in the first place.
Made in America. Printed with Intention.
Real Relaxed prints their pieces locally in LA, holding tight to quality and ethics instead of chasing mass production. Every stitch, every screen-print, every soft fleece layer comes layered in care. It shows. You feel it the second you slide your arm into a hoodie or pull on their drop-shoulder tees.
There’s pride — not profit-first energy — in every item you buy. And with global distribution handled by a thoroughly chill and responsive team, even international buyers feel the hometown love.
Fast shipping, solid craftsmanship, and an actual team of humans behind customer support? That’s a combo most up-and-coming brands still dream about. Real Relaxed is already doing it.
Shop Now, Pay When You’re Ready (Yep, That’s a Vibe)
Big fan of self-care but not big on blowing your next rent payment? Real Relaxed gets you. Their partnership with Shop Pay lets you split your purchase into simple, interest-free chunks for orders over $50.
Buy now, break it up, and still sleep guilt-free in your brand-new Chicago sweats. That’s budgeting meets soft life. Exactly how we like it.
What’s Next: Expansion, Collabs, and Ambassadors
While the Destinations series takes off, Real Relaxed is already teeing up their next moves. Rumors are swirling — think wellness-inspired collabs, city-specific mini drops, capsule accessories that embrace the “calm anywhere” mantra, and even a new wave of ambassadors shaping conversations around mental health and modern calm.
Their subscriber base? Growing. Their community? Fierce, loyal, and as comfy as their fleece. This is a brand that knows exactly who it’s speaking to… and it’s not trying to be everything to everyone. That’s what makes it real.
Real Clothing. Real Values. Real Calm.
At the end of the scroll, Real Relaxed isn’t flashy. It doesn’t scream. And that’s exactly why people gravitate to it. It’s elevated, quiet, honest. It doesn’t just ask what you’re wearing. It asks how you’re really doing — and responds with design that supports your journey back to balance.
So the next time the world asks you to rush, to grind harder, to cancel your rest day — throw on your Real Relaxed hoodie, breathe deep, and remember: calm isn’t a privilege. It’s your baseline.
