Let’s be real for a second—makeup hasn’t been this fun in a minute. Enter Simihaze Beauty, where clean formulas meet club-kid energy, and minimalism hugs maximalist flair just tight enough. If you’ve been bored of beige palettes and overly “safe” routines, Simihaze is your personal rebellion—but make it chic. Founded by twin tastemakers Simi and Haze Khadra, this brand oozes effortlessness without ever being subtle. It’s pop culture meets futurism—but wearable. A whole aesthetic, bottled with intention.
From their packaging (hello, UFO-inspired compacts and neon touches) to their runway-meets-rave color stories, Simihaze Beauty is the cool girl backstage energy that finally hit the shelves. Think editorial, but you actually want to wear it to brunch. Think skincare-ish makeup that makes you feel radiant—even if you didn’t blend for 30 minutes straight.
It’s unapologetic. It’s fresh. And it’s way smarter than it lets on at first glance.
What Makes Simihaze Beauty It Right Now
There are buzzy brands… and then there’s Simihaze, which managed to build a fever-pitch fanbase almost overnight without any of the gimmicky fluff. What started as a fashion-forward duo’s extension into makeup has turned into a movement: a celebration of freedom, futuristic glam, and consciously curated products that don’t trash your skin.
Their Skin Veil is one of the cleanest, most lightweight skin tints you’ll ever wear, and it doesn’t try to mask your face—it just makes it look better, glowier, dewier. You know…the dream. Then there’s their Eyebalm, a genius 2-in-1 light-reflecting stick that skips the sparkle and leans into that natural glazed-doughnut finish. And don’t even get me started on their Velvet Blur Matte Lip Balm—yes, matte balm. You catch the contradiction? That’s the whole delicious point.
Simi and Haze have that rare eye—they look at a product and imagine how it fits into a lifestyle, not just a launch shelf. The result? A super-edit of multipurpose staples that look glam but somehow feel like nothing on your skin.
Cosmic Packaging, Celestial Performance
Here’s the thing: Simihaze Beauty isn’t just about what’s inside the compact. At first glance, their packaging feels straight out of a K-pop video or an alien’s vanity kit (in a good way). Clear acrylic, mirrored finishes, magnet snaps that feel almost toy-like, but in the elevated, collector-item kind of way.
Now zoom in. The formulas? Insanely sophisticated. Think plant-based actives, vegan pigments, non-comedogenic oils—all clean beauty hallmarks, just with sparkle. And the way it wears on your face? Light. Airy. Glossier-level glow without the stickiness. You can swipe most products on with a finger and get a finished, alive kind of look. Busy girls, unbothered baddies, makeup newbies—they all get it.
Plus, they passed the purse test. Compact, weightless containers that don’t explode or melt mid-summer. It’s vibes and function. That combo doesn’t show up often.
Trending Hard: The Hottest Launches & Cult Favorites
Let’s talk numbers. Actually, let’s talk waitlists. The Sun Flush All-Over Tint practically broke TikTok when it launched. One swipe, and you’re flushed with that high-heat warmth that looks very “spent all day at a beach club in Ibiza” (even if you were just running errands in sweats). It sold out. Twice.
Their Eye Play Gem Pack, featuring face gems in futuristic shapes? Instantly became the go-to for festival looks, party nights, and editorial shoots. Simi and Haze turned those tiny statement stickers into a whole mood—reviving a Y2K trend but making it dangerously wearable. Pair them with sleek hair and a subtle base, and you’re not doing too much—you’re doing enough.
A recent launch that’s blowing up fast? Hydra Beam Gloss. Imagine non-sticky gloss with a hit of reflective oil without the goop. It gives hydration, depth, and a glassy finish that doesn’t budge halfway through sushi.
It’s this kind of smart-meets-sexy product development that keeps Simihaze at the top of every beauty editor’s radar.
Collections That Tell a Story
Simihaze Beauty isn’t into random drops. Every product feels like a chapter—each collection twisting a mood, a moment, a whole aesthetic into just a few statement pieces. You’ve got the Velvet Blur Lip line, serving moody romance in a single swipe. Then the Skin Collection, with the culty Soft Blur primers and hydrating tints for days you wanna glow, not glisten.
Their Eyewear Collection (not sunglasses—eye looks) changed how people viewed pigments. Instead of launching 30-pan palettes with four usable shades, they created curated pods that are wearable, blendable, and stunning right out of the pan. Like, makeup palette anxiety? Gone.
Each piece in these drops works together. You can build a whole face with four to six pieces max. It’s capsule makeup for the statement-skincare generation.
Built for the New Beauty Consumer
We get it—everyone says they’re clean, minimal, ethical now. But Simihaze isn’t just ticking boxes. Every formula is vegan, cruelty-free, paraben and sulfate-free, and developed to work for real skin—not model skin on a retouched ad poster. The colorways are gorgeous across skin tones, and performance holds, whether you’re under studio lights or sunlight.
They cater to the environment-conscious, low-maintenance, high-aesthetic beauty consumer who values skin health as much as that runway pop. Simihaze understands the way we wear makeup now—it’s not about full-beat every day, it’s about micro-expression. Playing with looks. Feeling cute again before a Zoom call. Looking good without overworking your routine.
And that’s exactly who they build for: the multifaceted human with shifting moods, identities, and beauty feels.
Who’s Wearing It? Literally Everyone Cool
Look around. Bella Hadid. Hailey Bieber. Euphoria stylists. Gen Z influencers on LA rooftops. Everyone who’s on-trend without trying is already in the Simihaze orbit. Their campaigns feel more like art school projects-slash-IRL Pinterest boards—mirror selfies, neon outlines, skin up close with natural texture and glow.
A lot of people thought Simihaze would be all hype. But that’s the trick. The hype was earned quietly. Through thoughtful products, brand cohesiveness, and straight-up daring to make beauty fun again. The twins’ fashion background wasn’t just influence—it was market intel. They knew exactly what was missing.
So yeah, it-girls are wearing Simihaze. So are indie artists, working moms, and people who thought they weren’t into makeup anymore.
The Bestseller Energy Is Very Real
The brand isn’t massive (on purpose) but its bestsellers are practically always in low inventory. Simihaze doesn’t flood your feed with 200 SKUs—they hone in on strong concepts. The Sun Flush, Velvet Blur, and Skin Veil are forever favorites because they just work.
The Skin Veil, especially, is a sleeper hit. It’s not a foundation, it’s not a BB cream—it’s somewhere in between. It blurs, hydrates, and leaves skin breathable. Zero cakey nonsense. People who hate foundation? They wear it. People who love full glam? They layer over it.
And don’t sleep on the Solar Tint—a glowy, buildable bronzing balm that makes winter skin look like you just got back from Tulum. Hot tip: mix it with your primer for that stealth model-off-duty gleam.
Why the Girls (and Everyone Else) Keep Coming Back
Simihaze isn’t just a brand—it’s becoming a vibe. It taps into this sleek, futuristic femininity while keeping the softness in play. You can be mysterious and loud, cute and commanding. The whole point is to express the facets of you, not throw on another face.
The twins put their identity—and their community—into this brand. And that authenticity? You can feel it. It’s not about masking or correcting—it’s about vibing louder. So when people add Simihaze to their daily look, it becomes a statement: I care about my skin. I care about vibe. But I’m not wasting time.
And truthfully, what’s more modern than that?
